Let's Help the World


Jimmy Choo and Elton John's AIDS Foundation have a photo competition to donate 25% of the sales to the Simelela Rape Centre in South Africa. The money goes to provide HIV-preventative treatment to victims of rape in South Africa, country with the highest raping rate in the world.

The theme of the competition is ‘You, Your Shoes and 72’, and you can check all the details on the website http://www.jimmychoo72.com/ . Let´s be creative and start helping the world. Besides there are prizes; if helping a human being isn't enough reward, you can get the Grand Prize of having the ultimate Jimmy Choo VIP experience – the winner will be invited to spend a day of luxury at the Jimmy Choo HQ and choose 7 pairs of shoes and 2 handbags to keep, there will also be over 100 exclusive Jimmy Choo prizes.

This is a great cause, let’s get to work. I think it’s great that Jimmy Choo and Elton John are supporting this and making some good in this world.

Here are some photos so you can get an idea of what other people is making.